Operators Guides Breakdowns Playbooks

Marissa O'Halloran

Marissa O'Halloran

Commerce Lead, 1800DTC

Marissa O'Halloran is the Commerce Lead of 1800DTC. When she's not researching and writing about the latest DTC products and brands, you can find her hunting down the best matcha in town, overpacking her carry-on, or hanging out with her golden retriever, Pepper.

Operators

· founder & operator stories

Behind The Tool

Behind The Tool: Kostas From VideoPoint

Under The Hood

Under The Hood: Izaac From Baseline Commerce

January 21, 2026

Under The Hood

Under The Hood: Michael From Doris Dev

January 7, 2026

Behind The Tool

Behind The Tool: Jimmy From ShipNomad

December 6, 2025

Behind The Tool: Izzy From Portless

November 12, 2025

Behind The Tool

Behind The Tool: Josh From Onward

October 29, 2025

Guides

· how the best brands operate

How to Think About Your UGC Content? What Actually Works When AI Content Floods Every Feed

creator ugc vs ai generated square blocks on yellow background

From Segments to Individual Memory: Why AI Is Replacing How DTC Brands Think About Customers

Cover branding for Klaviyo case study results in 1800DTC branding, to highlight Minsistry of Supply and Folk performance

VideoPoint

AI Video for Fashion E-Commerce: A Practical Guide to PDPs, Social, and Ads

AI Video for Fashion E-Commerce cover image

DOSS

Does Your Growing CPG Brand Need an ERP? The $55 Million Bet on the Operations Cloud as a Solution

Text asking if your CPG needs an ERP

How to Grow Subscriptions on Shopify: The Complete Strategy Guide to Drive Enrollment, Cut Churn, and Build Recurring Revenue

Items covering CPG category surrounding woman making subscription

Pinpoint

Case Study: How Pinpoint Was Used to Sell Out Culture Kicks Sneakers in One Hour

February 4, 2026

Pinpoint and Culture Kicks logos with case study title on selling sneakers in one hour